From that I make two points. They would stil be the top home builders without the CRMs, and:
This same company uses a CRM and their sales fell from nearly 500 land sales in 2009, to under 100 in 2010. So if the CRM did not work for them, why would they want to push it onto others?
The reason is that they wanted these same builders not using CRMs to buy more land and were trying to prove that they could make more sales.
The real motive was to the Land Sales company to shift land that wasn’t selling. Hope no home builders fell for that scam.
The fact is that people can’t buy a building contract without land, and if the Land Developer can’t sell their land, then home builders can’t sell homes. Its that simple.